BLACKPINK Rosé x Levi’s Super Bowl LX: Get the Exact Denim Looks | Scent Lab 33

BLACKPINK Rosé x Levi’s Super Bowl LX: Get the Exact Denim Looks | Scent Lab 33
Music & Heritage // Global Report // 2026

Why is BLACKPINK’s Rosé the ultimate muse for Levi’s Super Bowl LX campaign?

By Scent Lab 33 Editorial Team | March 3, 2026
THE EDITOR'S FRONT ROW JOURNAL I was watching the Super Bowl LX festivities last night, and amidst the 8-million-dollar-per-30-second ad frenzy, one face stopped time: Rosé from BLACKPINK. As the newly crowned Global Brand Ambassador for Levi’s®, she starred in the cinematic campaign "Behind Every Original." But what really set the internet on fire weren't just the high-production visuals; it was the fact that Rosé, a global icon who usually drapes herself in Saint Laurent, was wearing denim that you and I can actually buy today. It’s the perfect "Smart Luxury" move—pairing a high-definition global superstar with the world’s most democratic fabric. It's authentic, it's cool, and it radiates that "Gilded Aura" of effortless prestige.
[Visual: A high-contrast shot of classic blue denim texture with the iconic Levi's red tab, capturing the essence of the 'Behind Every Original' campaign.]

How can you steal the exact Levi's jeans Rosé wore at Super Bowl LX?

In the "Backstory" campaign film, Rosé presents herself not just as a star, but as a musician—raw, original, and grounded. To match this vibe, she opted for two specific cuts that are currently dominating the 2026 **Neutral Revolution**. Here is the breakdown of the models every BLINK is hunting for.

1. The Levi’s® 501® Original (Vintage Wash)

The "Blueprint" of all jeans. Rosé wears these in a classic light indigo wash that screams "Quiet Luxury." It’s the visual equivalent of a Leica-shot portrait—balanced, timeless, and full of character. It sits perfectly with a Cartier Santos watch for that "Mixed Heritage" feel.

2. The Levi’s® Baggy Dad Jeans

For her IG打卡 (check-in) photos at the stadium, Rosé went for comfort. These loose, mid-rise jeans provide that "Small Bag Energy"—relaxed yet intentional. They are the perfect partner for your silver metallic sneakers or a pair of Crockett & Jones loafers for a surprising high-low mix.

Clara Saint-James Global Celebrity Stylist & Creative Director

"What Rosé does so well is 'Atmospheric Styling'. In the Levi’s campaign, she isn't trying to 'wear' the brand; she is letting the brand live through her music. My styling tip for 2026? Take a page from Rosé's book and wear your 501s with a high-end structured blazer—perhaps from Suitsupply or The Row. This contrast between rugged American denim and European tailoring creates a 'Visual Frequency' that is incredibly prestigious. It’s about the soul of the outfit, not just the price tag."

Why is denim the "Final Archive" for the 2026 fashion elite?

In 2026, we are obsessed with the Archive Hunt. We want clothes that record our history. Like a well-worn Red Wing boot, a pair of Levi’s® only gets better the more you live in them. Rosé’s choice to represent Levi’s® at the Super Bowl confirms that denim has officially entered the "Gilded" category—it’s a reliable, molecularly sound asset for any wardrobe. It pairs seamlessly with your Dyson-purified lifestyle: clean lines, heritage tech, and absolute comfort.

The Olfactory Signature for your Denim Originality

A style as grounded and iconic as Rosé in Levi's needs a scent that radiates a matching "Golden Aura". When you walk onto the stage—or just into the office—your presence should feel as fresh and prestigious as a new pair of 501s.

To anchor your denim look, we recommend our Gilded Pear (Inspired by Guidance). The crisp, juicy pear notes provide the immediate "Morning Freshness" of a superstar debut, while the spicy frankincense and creamy sandalwood mirror the structural prestige and "Heritage Depth" of the Levi's brand. It is the final "Molecular Layer" to your 2026 original story.

Scent Lab 33 Chief Editor
In Collaboration with Clara Saint-James
March 3, 2026