Our Story: The London Lab Revolution

Redefining Luxury Perfumery

"The scent is what matters. Not the bottle. Not the celebrity. Just the juice."

🇬🇧 Born in London. Crafted for the World.

Welcome to Scent Lab 33, an independent artisan fragrance house based in the heart of London. We were founded on a rebellious idea: that luxury fragrance should be accessible to everyone, without compromising on quality or ethics.

For too long, the perfume industry has been dominated by inflated price tags. Did you know that in a typical £100 bottle of designer perfume, the liquid inside often costs less than £5? The rest pays for the crystal bottle, the million-dollar marketing campaigns, and the celebrity endorsements.

We exist to change that.

🧪 The "London Lab Upgrade"

We don't just replicate; we innovate. Our team of expert perfumers analyzes the molecular structure of the world's most iconic scents to understand what makes them great. Then, we rebuild them in our London lab with a signature twist.

We call this The London Lab Upgrade:

  • Higher Oil Concentration: Most designer "Eau de Toilettes" contain 5-10% perfume oil. Our creations start at premium levels, and our "Intense" EDP versions go up to 20-25%, ensuring they last from morning commute to evening drinks.
  • Better Fixatives: We use high-grade fixatives (like Ambroxan and Iso E Super) to anchor the volatile top notes, preventing the scent from disappearing after an hour—a common complaint with modern designer scents.
  • Clean Chemistry: Our formulas are free from unnecessary fillers and colorants.

🌿 Ethical & Cruelty-Free

Beauty should never come at the cost of suffering. We are proud to be a 100% Cruelty-Free brand. None of our products are tested on animals, and we do not sell in countries where animal testing is mandatory by law. We are also committed to using sustainable, vegan-friendly ingredients wherever possible.

📦 Smart Packaging

We believe the luxury should be in the bottle, not on it. We use minimalist, recyclable packaging that protects the fragrance without adding unnecessary cost or waste to the planet. This allows us to invest 100% of our budget into the quality of the ingredients.

📍 Our Promise to You

"When you buy from Scent Lab 33, you are supporting a team of passionate artisans, not a corporate giant. We promise to deliver scents that make you feel confident, attractive, and unique—at a price that makes sense."


— Oscar, Head of Client Experience, Scent Lab 33