ASICS: The Japanese Running Brand Built on Performance and Sports Science
The Origins of ASICS
ASICS was founded in 1949 by Kihachiro Onitsuka in Kobe, Japan. The company originally operated under the name Onitsuka Tiger and focused on producing athletic shoes for Japanese athletes.
The brand’s philosophy was inspired by the Latin phrase "Anima Sana In Corpore Sano," which means "a sound mind in a sound body." This concept eventually became the acronym ASICS.
The Role of Sports Science
One of the defining characteristics of ASICS is its strong emphasis on research and sports science. The company established the ASICS Institute of Sport Science in Kobe to study human movement and athletic performance.
Researchers analyze biomechanics, running patterns and impact forces to design footwear that enhances performance while reducing injury risk.
The GEL Cushioning Technology
One of ASICS’ most famous innovations is its GEL cushioning system. This technology uses silicone-based gel materials to absorb shock during running.
The system helps distribute impact forces more evenly across the foot, making long-distance running more comfortable.
"A great running shoe should support the athlete without interfering with natural movement."
Competition in the Running Shoe Market
The global running shoe industry is highly competitive. Nike remains the largest sportswear company in the world, while Adidas continues innovating with new materials and midsole technologies.
Brands such as New Balance, Brooks and Saucony have also developed strong reputations among serious runners.
The Growth of Marathon Culture
Over the past decade marathon running has grown significantly in popularity. Major races such as the Boston Marathon, London Marathon and Tokyo Marathon attract tens of thousands of participants every year.
Running shoes designed for long-distance performance have therefore become increasingly important.
The Future of Running Footwear
New technologies such as carbon plates, advanced foam materials and data-driven training tools are transforming the running industry.
Despite these rapid innovations, ASICS continues focusing on its core philosophy: combining sports science with athlete experience to create better footwear.
As running culture continues expanding around the world, ASICS remains one of the most trusted names for athletes seeking performance and reliability.