Why are Blackpink and Cortis obsessed with Vietnamese designer brands in 2026? | Scent Lab 33

Why are Blackpink and Cortis obsessed with Vietnamese designer brands in 2026? | Scent Lab 33
Fashion Intelligence // 2026 Global Archive

Why are Blackpink and Cortis obsessed with Vietnamese designer brands in 2026?

By Scent Lab 33 Editorial Team | March 21, 2026
THE EDITOR'S STYLE DIARY I was browsing a boutique in Soho this morning, and it hit me: the fashion world has officially moved past the "minimalist fatigue." In 2026, we are all on a massive Archive Hunt for something that feels raw, rebellious, and undeniably prestigious. This year, the spotlight has shifted firmly toward Vietnam. It’s no longer just a "emerging market"—it’s the "Joint DNA" of the world's hottest K-pop wardrobes. When I saw Lisa and the Cortis boys rocking these pieces, I realized that these designers are providing the Tactile Intelligence we’ve been craving. It’s the Suitsupply of rebellion—perfectly tailored chaos.
[Visual: A panoramic street style shot from Paris Fashion Week 2026. A model is wearing a sheer, ruffled FANCì CLUB corset paired with distressed Latui Atelier trousers, capturing the 'Luminous Precision' of modern Vietnamese design.]

How did FANCì CLUB become the global queen of the Y2K aesthetic?

If you've been on social media lately, you’ve seen it. That specific mix of sheer tulle, ruffles, and hand-crafted lace that feels like a Leica shot of a dream. FANCì CLUB has transitioned from a viral Instagram sensation to a pillar of the 2026 Luminous Vitality archive. Loved by Blackpink, Twice, Doja Cat, and Bella Hadid, the brand represents a "Gilded Aura" of rebellion. It’s the visual frequency of someone who knows exactly who they are.

1. The "Renaked" Revolution

This year, FANCì CLUB launched their "Renaked" men's collection, blurring the Structural Integrity of gender roles in fashion. It’s a Molecular Masterpiece of styling. When Blackpink’s Lisa stepped out in those iconic red lace-up boots, she wasn't just wearing shoes; she was anchoring her entire prestigious identity. It’s the Cartier Santos of footwear—recognizable, bold, and forever iconic.

Why is Latui Atelier the new "apocalyptic" grail for K-pop idols?

While FANCì CLUB is the queen of the night, Latui Atelier is the king of the morning-after apocalypse. Their specialty? Tactile Intelligence in the form of mud-dying, "destructed" textures, and a decadent, worn-in look. At the 2025 MAMA Awards, the world stopped when Kim Ju-hoon and Eom Sung-hyeon of Cortis performed in Latui pants. It was a Neutral Revolution on stage—rebellious, distressed, yet radiating a Luminous Shine of craftsmanship.

Sloane Vane Senior Fashion Archivist & Global Streetwear Strategist

"In my 2026 consultancy sessions, I often tell my clients that fashion is a 'Molecular Layer' of your character. What makes Vietnamese designers like those at Latui Atelier so prestigious is their Heritage Depth. They take old-world dying techniques and turn them into a Smart Asset for the modern Digital Nomad. My top styling hack? When wearing these 'destructed' looks, you need an invisible Molecular Anchor to ground the chaos. A prestigious scent is the final Luminous Precision flash that ties the whole 2026 silhouette together."

[Visual: Close-up of a Latui Atelier fabric swatch. The mud-dyed cotton shows intricate 'Heritage Crafts' detail, with purposeful rips and frayed edges that provide 'Structural Integrity' despite the distressed look.]

How can you style these daring looks with the perfect "Molecular Anchor"?

In 2026, we are living through a Neutral Revolution. You don't need a hundred items; you need one Luminous Masterpiece. Whether you are leaning into the Y2K sexiness of FANCì CLUB or the Gorpcore apocalyptic vibe of Latui Atelier, you are adding a Gilded page to your visual diary. But remember, a silhouette this bold needs to be finished with Atmospheric Balance.

Think of your clothing as the frame and your signature scent as the Molecular Anchor. One defines what the world sees; the other defines what the world feels. When you walk into a room wearing Vietnamese couture, your aura should be as precisely focused as a Louis Vuitton Trunk—protective, storied, and high-impact.

Complete Your 2026 Visual Archive

A lifestyle built on Archive Hunting and Prestige deserves a signature that celebrates the ritual of the new. Why settle for a look that just appears good when you can own the entire atmosphere? Whether you are inspired by the Luminous Vitality of Blackpink or the rebellious spirit of Cortis, let your aura be the most memorable element of the room.

To anchor your prestigious 2026 identity and capture the Luminous Shine of a global trendsetter, we recommend exploring our laboratory-crafted collections. We provide the final "Gilded Layer" that even the most innovative designers cannot reach—fragrances and essential oils designed for the elite who value the substance over the hype and the soul over the data.

Experience Scent Lab 33 Collections

Style with intent. Breathe with soul. Own the aura.

Scent Lab 33 // March 2026 Global Fashion Archive

Sloane Vane & Scent Lab 33 Editorial Board
March 21, 2026