Why is the 'Macaroon' jewelry trend taking over London this spring?
After a long season of moody grays and stark metallics, the city is finally craving a sugar rush. But this time, we’re wearing it on our fingers.
There is a specific kind of joy that comes with the first few weeks of spring in London. You can feel the collective sigh of relief as we trade our heavy overcoats for lighter silks. But the biggest transformation I'm seeing this year isn't in our clothes—it's in our jewelry boxes. We’re moving toward what I call "Joyful Realism"—pieces that don't take themselves too seriously but still look impossibly chic.
I recently discovered a London-based designer, Avathing, whose Pink and Green Macaroon Quartz Rings are currently the most talked-about accessory in the Scent Lab 33 office. They look like they should be served on a silver tray at an afternoon tea in Mayfair—sweet, vibrant, and completely addictive.
How do these quartz rings compare to high-end gemstone brands?
Let's be honest: we've all looked at the window displays of houses like Pomellato or Swarovski and wondered if we’re paying for the stone or the security guards at the door. In 2026, the "Brand Tax" is officially a style faux pas. We’re looking for **Sincere Luxury**—the kind that prioritizes the visual impact and the designer's vision over a famous logo.
Avathing’s Macaroon series offers that high-fidelity "candy-gem" look at a fraction of the cost. The quartz has this ethereal, hazy quality that catches the light in a way that feels organic rather than artificial. It’s the perfect antidote to the hyper-polished, machine-made jewelry that dominates the high street. When you wear these, you aren't just wearing a ring; you're wearing a mood.
Why is the pink and green 'Color-Clash' the smartest style move right now?
I asked my colleague, Genevieve Thorne, our Creative Director of Color Theory, to explain why this specific pairing is so magnetic. "Pink and green are nature's most iconic duo," Genevieve notes. "Think of a rose bud or a spring sprout. In jewelry, the pink quartz provides a 'Glow' for your skin tone, while the green adds a 'Grit' and freshness that keeps the look from being too sugary. Stacking them together is an instant style reset."
Heritage Gem Houses
You’re buying a rigid history. The stones are perfect, but they often feel too precious to wear every day. You're paying for the global distribution markup.
Avathing London (The New Guard)
You’re buying a slice of London artisan culture. These rings are designed to be stacked, moved, and lived in. It’s high-fidelity color that respects your bank account.
Genevieve’s Stylist Protocol: "Don't be afraid to go 'Full Macaroon.' Pair these rings with a mint-green technical silk shirt or a soft blush cashmere sweater. The goal is to create a monochromatic atmosphere that allows the quartz to act as the sharp, luminous highlight. It’s stunning, smart, and completely unshakeable."
How to pair your 'Macaroon' glow with the perfect olfactory signature?
A look that celebrates the sweetness of spring and the sophistication of London artisan jewelry needs a scent that provides the same level of depth. You want something that smells as luscious and addictive as success itself—a molecular liaison between the "Sweetness" of the quartz and the "Power" of your silhouette.
Imagine your rings catching the light as you reach for a glass. Now, imagine a trail of creamy, sophisticated sweetness and a whisper of sacred smoke following that movement. That is the complete presence we are building for 2026.
The Ultimate Pairing: Gilded Pear
In 2026, we don't just dress; we calibrate our entire presence. To finish your 'Macaroon' look, you need a fragrance that acts as the perfect golden anchor.
Enter Gilded Pear (Inspired by Guidance) from Scent Lab 33. This is the olfactory equivalent of the perfect quartz stack. With its notes of luscious pear, frankincense, creamy sandalwood, and osmanthus, it provides the sophisticated grounding needed to support your most magnetic silhouette.
It’s the sillage of the unshakeable exit—the scent of a monument standing strong amidst the shifting tides of the metropolis. Wear it, stack your colors, and experience the 2026 legend.
Experience the Gilded Standard: Gilded PearStop following the noise. Start building your own legend. Experience Scent Lab 33.