London Berry Rush — Inspired by Burberry Burberry Her (2018)

London Berry Rush is a feminine-leaning fragrance by ScentLab33, inspired by the olfactory direction of Burberry Burberry Her (2018). It is a bold berry gourmand with tart red fruit, violet, jasmine and a creamy woody-musky base that feels playful and urban.

What It Smells Like

Opening / Top notes: strawberry, raspberry, blackberry, sour cherry, blackcurrant, mandarin and lemon. The first spray establishes the fragrance’s energy and brightness.

Heart / Middle notes: violet and jasmine. This is the main character of the scent and connects the opening with the lasting base.

Drydown / Base notes: musk, vanilla, cashmeran, woods, amber, oakmoss and patchouli. It provides the final warmth, texture and trail on skin or clothing.

Scent summary: London Berry Rush is a bold berry gourmand with tart red fruit, violet, jasmine and a creamy woody-musky base that feels playful and urban.

Performance, Season and Occasion

Estimated longevity: approximately 7–9 hours, depending on concentration, skin chemistry, temperature, humidity, clothing and spray count. EDT is lighter and more breathable for daytime or warm weather; EDP gives the heart and base greater weight and is usually the better choice for long workdays, evenings and cooler conditions. Performance is an estimate rather than a fixed guarantee.

Best suited to autumn, spring and cool summer evenings. Recommended settings include city dates, shopping, parties, concerts, casual offices and weekend travel. For close-contact offices, public transport, classrooms or restaurants, begin with one or two sprays. For outdoor events or evening wear, add one spray to the chest or back of the neck.

Western Style Pairing

Pair it with oversized tailoring, mini dresses, streetwear, leather jackets or colourful accessories. Match the clothing to the scent’s mood rather than over-accessorising.

Who will enjoy it: This profile suits wearers who appreciate fruity, gourmand / sweet, floral fragrances and prefer a composition with a clear beginning, middle and drydown. It can be worn as a personal signature or rotated within a seasonal fragrance wardrobe.

EDT or EDP?

EDT 50ml US$49 / EDT 100ml US$59: brighter, lighter and easier for casual use, commuting or warmer weather. EDP 50ml US$59 / EDP 100ml US$69: fuller through the heart and drydown, with a richer scent trail for evenings, colder seasons or wearers who prefer more presence.

FAQ

Is this an original Burberry product? No. It is an independent ScentLab33 fragrance inspired by the scent direction of Burberry Burberry Her (2018).

How should I apply it? Spray onto clean skin at the chest, neck or wrists without rubbing.

Perfumer’s Note: “The aim was to keep strawberry immediately readable, let violet and jasmine define the centre, and use musk to create a finish that feels complete rather than merely strong.”

Trademark disclaimer: ScentLab33 is independent and is not affiliated with, endorsed by, licensed by or connected to Burberry. Brand and fragrance names are used only for descriptive comparison. All third-party trademarks belong to their respective owners.