🫐 The Inspiration: Wild Berries
Walking down a country lane, picking blackberries and smelling wild dog roses. Wild Hedgerow Rose is fruity, green, and rustic. It is the uncultivated rose.
🧪 The Olfactory Architecture: Fruit and Thorn
The scent opens with Blackberry and Cassis. The heart is Wild Rose and Geranium. The base is Moss and Wood. It is tart and sweet.
🌿 Raw Material Sourcing: The Berry
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Blackcurrant Bud (Cassis): Green, fruity, and slightly animalic.
🧠 The Scent Psychology: Nostalgia
Berry scents evoke childhood. Wild Hedgerow Rose is playful.
🇬🇧 The London Lab Technology
We used Fruit-Capture. Preserving the tartness of the berry.
✨ The Application Ritual
When to wear: Weekends, picnics, spring.
Where to spray: Neck.
Style pairing: Floral prints, straw hats, casual.
💭 From the Perfumer's Diary
"It's charming. It smells like the English countryside. Tart berries and sweet roses."
